Looking for a simple way to get an edge on your competition?
Successful businesses who are in it for the long haul continually apply innovative marketing strategies and tactics to differentiate themselves and get that edge. Two such dominant marketing strategies are positioning and relationship building. And guess what? Article marketing is a proven tactic that just happens to address both of those marketing strategies. It does take some time, skill, and effort to write and effectively use articles; that’s why the masses don’t do it. Those looking for an edge, however,do.
So why choose article marketing as one of your marketing tactics? Here are 7 exceptional reasons:
1. People love to buy from and deal with the best. Writing and effectively marketing your articles helps you position yourself as the expert in your field.
2. As an expert, you’ll find that demand for your products and services will rise. That’s the point where you can justifiably increase your rates and charge more for your products and services.
3. If your articles are good and distributed properly, they can spread like wildfire and literally cause a viral marketing frenzy. Ultimately driving business your way.
4. A big part of Internet marketing has to do with the Search Engines like Google, Yahoo, MSN, etc. And these search engines love fresh content! Provide enough of it and you’ll quickly find your site moving towards the top.
5. People love to be and feel well informed – It helps them make better decisions. Your articles can serve as the source for the input they seek. And who better to buy from then the source that provided the information in the first place.
6. Talk about getting major return on your investment! Articles can easily be repurposed in a variety of ways. For example:
==> They can become content for your or someone else’s newsletter;
==> Used as free giveaways to prospects/clients, in seminars, at networking events, etc;
==> Used to spark conversation in a blog or an online networking group;
==> Combine multiple articles into an eBook, book or info-product that can be sold or given away in exchange for contact information;
==> Become the basis for a live seminar or teleseminar;
==> And we can go on and on and on.
==> They can become content for your or someone else’s newsletter;
==> Used as free giveaways to prospects/clients, in seminars, at networking events, etc;
==> Used to spark conversation in a blog or an online networking group;
==> Combine multiple articles into an eBook, book or info-product that can be sold or given away in exchange for contact information;
==> Become the basis for a live seminar or teleseminar;
==> And we can go on and on and on.
7. Articles when distributed properly are a great way to stay in touch with clients and prospects. Studies have shown that on average it takes around 7 touches before a prospect buys. Why not use articles as some of those touches? This will help continually boost your prospect’s perception of you as someone who consistently adds value.
We live in an age where information is king. We all know something others would be interested in knowing. Share your knowledge and like a magnet you’ll draw your prospects towards you.
Did you know that a virtual assistant can help with your article marketing efforts? She can:
- Proof read your content
- Piece the full articles together if you record your thoughts and send them to her
- Edit your articles
- Submit your articles to article directories
- Pull out key points to tweet and post with a link back to the article on your website
- Re-purpose the content from an article for a blog post
Are you considering article marketing in the coming year? Contact one of our experienced Virtual Services Representatives today and request a virtual assistant experienced with article marketing.
