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The WordPress tips and hacks mentioned below apply to a self-hosted installation of WordPress. You may skip if your WordPress blog is hosted on WordPress.com and not WordPress.org.
Tip 0: Change the Default Image Upload Folder
The default installation of WordPress will store all your images inside wp-content/uploads folder.
Presenting the 101 most useful websites of 2012. These sites, well most of them, solve at least one problem really well and they all have simple web addresses (URLs) that you can memorize thus saving you a trip to Google.
The Most Useful Websites and Web Apps
screenr.com – record movies of your desktop and send them straight to YouTube.
Ranking high in Google’s search results can have a phenomenal impact on the success of your business. You probably knew that already. But did you know that there are a few simple changes you can make yourself that can have a tremendous impact on your SEO?
# 1: Keyword Research What keywords do you think your customers would type in to search for your products or services? A keyword can be one word (e.g. “optimization”), but multiple keywords or keyword phrases are usually preferred, because they are more specific and more likely to be what your customers are looking for.
Write down as many as you can think of. Brainstorm with your team. Think of alternative words. Consider geographical phrases if they are important to your customer. Also, get some ideas from your competitors’ websites. Try to make a list of 20-30 keyword phrases.
Choose the two keyword phrases you think would be searched for the most. But also remember, the more competition there is for a keyword, the harder it is to achieve top rankings. If you want to rank high in Google for the keyword “insurance”, you have a very long journey ahead. So try your best to select two keyword phrases that are the most relevant to you business but that are not vague nor competitive. It’s a good idea to have 2 or 3 words in each phrase (e.g. “wedding catering services”)
#2 Web Copy Web copy refers to all the words or text on your website. Because content is king in the world of search engines, your keyword phrases need to be placed strategically on your webpage to convince Google that your content is highly relevant to those keywords. The more prominent they are, the better. (Keep in mind that as important as search engines are, customers come first, so make sure your copy also reads well.) Here’s how you can increase each keyword’s prominence: • Place your keywords in headings, preferably at the beginning of the heading; • Include keywords towards the top of the page; • Bold or italicize keywords where appropriate; • Instead of having a link to another page that says “Click here to read more “, reword it to include your keywords.
An important tip is to also include these keywords in your HTML “title tag”. Use your content management system to make these changes yourself, or perhaps ask your web developer to do it if you’re unsure how.
Once you have fine-tuned your home page, consider adding new content, such as detailed descriptions of what you offer, FAQs and informative articles about your products and services.
It’s also good to bear in mind that search engines can only read text, not pictures. Often web developers embed words in images to look better for website visitors or use Flash for animation, but this is a major impediment to search engines.
#3 Linking Each link from another website to your website (not from your website) is considered by search engines as a vote of popularity for your business and will improve your rankings. But it is the quality, not quantity, of the links that is crucial. The other websites should be relevant to your industry, and preferably highly regarded themselves. Ten quality links count far more than 500 links from arbitrary websites. In the same way your personal business network can have a significant impact on the success of your business, so too the online network you build on the internet.
Brainstorm all the relevant websites that could link to you, such as non-competing companies, and industry bodies and organizations. Write a friendly email to each describing the benefit their visitors would get in knowing about your business, and request them to create a link to your website. Most people will not respond first time round, so a follow-up phone call is usually required. How do I monitor my results?
Monitor your rankings in Google over the next few months by typing your chosen keywords into the search box, and recording your ranking. Also look at your hosting reports to understand what search terms your visitors are using to find your website.
The above process can be also be repeated for each page of your website. Remember to keep updating your content, and continually increase the number of links to your website.
Ask your virtual assistant
And the best part of all? This is an easy task to hand your virtual assistant. A good virtual assistant can do the keyword research for you, make changes to your web copy and identify potential quality websites that could provide quality links to your website. He/she can also reach out and contact those sites for you.
Are you thinking of new ways to get visibility for your business in the coming year? Put your virtual assistant to work on a project like this now and be ready for more visibility and traffic to your website in the new year!
Looking for a simple way to get an edge on your competition?
Successful businesses who are in it for the long haul continually apply innovative marketing strategies and tactics to differentiate themselves and get that edge. Two such dominant marketing strategies are positioning and relationship building. And guess what? Article marketing is a proven tactic that just happens to address both of those marketing strategies. It does take some time, skill, and effort to write and effectively use articles; that’s why the masses don’t do it. Those looking for an edge, however,do.
So why choose article marketing as one of your marketing tactics? Here are 7 exceptional reasons:
1. People love to buy from and deal with the best. Writing and effectively marketing your articles helps you position yourself as the expert in your field.
2. As an expert, you’ll find that demand for your products and services will rise. That’s the point where you can justifiably increase your rates and charge more for your products and services.
3. If your articles are good and distributed properly, they can spread like wildfire and literally cause a viral marketing frenzy. Ultimately driving business your way.
4. A big part of Internet marketing has to do with the Search Engines like Google, Yahoo, MSN, etc. And these search engines love fresh content! Provide enough of it and you’ll quickly find your site moving towards the top.
5. People love to be and feel well informed – It helps them make better decisions. Your articles can serve as the source for the input they seek. And who better to buy from then the source that provided the information in the first place.
6. Talk about getting major return on your investment! Articles can easily be repurposed in a variety of ways. For example: ==> They can become content for your or someone else’s newsletter; ==> Used as free giveaways to prospects/clients, in seminars, at networking events, etc; ==> Used to spark conversation in a blog or an online networking group; ==> Combine multiple articles into an eBook, book or info-product that can be sold or given away in exchange for contact information; ==> Become the basis for a live seminar or teleseminar; ==> And we can go on and on and on.
7. Articles when distributed properly are a great way to stay in touch with clients and prospects. Studies have shown that on average it takes around 7 touches before a prospect buys. Why not use articles as some of those touches? This will help continually boost your prospect’s perception of you as someone who consistently adds value.
We live in an age where information is king. We all know something others would be interested in knowing. Share your knowledge and like a magnet you’ll draw your prospects towards you.
Did you know that a virtual assistant can help with your article marketing efforts? She can:
Proof read your content
Piece the full articles together if you record your thoughts and send them to her
Edit your articles
Submit your articles to article directories
Pull out key points to tweet and post with a link back to the article on your website
Re-purpose the content from an article for a blog post
Are you considering article marketing in the coming year? Contact one of our experienced Virtual Services Representatives today and request a virtual assistant experienced with article marketing.
With hundreds, thousands, tens of thousands, and even millions of pages, sites, and keywords to manage and optimize, enterprise SEO has become increasingly complicated and time-consuming. Using an enterprise SEO software platform can increase efficiency and productivity while reducing the time and errors involved in managing organic search campaigns. More specifically, automating SEO through a toolset or platform can provide the following benefits:
Many tools, one interface.
More efficient management of global operations.
The ability to stay up-to-date with the search engines
Automated reporting to provide data in near real time
Enterprise SEO Platform Pricing
Licensing an enterprise SEO platform can be a significant investment, particularly for ecommerce or retail marketers with hundreds of thousands of SKUs or product pages. Marketers typically spend tens of thousands of dollars each month in licensing fees, and pay for installation and staff training to maximize the value of the platform and its capabilities.
Virtually all SEO platforms are provided on a software-as-a-service (SaaS) basis, i.e. the vendor makes the software available online and is responsible for all maintenance and system administration. Pricing models vary significantly from pay-for-performance, to keyword- or page- volume based, to completely customized based on volume and program scope.
Determining your overall cost can be more art than science and based upon your brand’s keyword, link building, international coverage and other SEO activities. As a result, few vendors require an annual contract, preferring month-to month licensing that is flexible as programs grow or contract. Several vendors offer a free trial lasting from 14 to 30 days. It may be beneficial to ask for an SEO pre-analysis, even if it means paying a modest fee for it, to determine the actual costs and benefits of licensing an SEO platform.
Does Your Company Need an Enterprise SEO Platform?
Deciding whether or not your company needs an enterprise-level SEO platform calls for the same evaluative steps involved in any software adoption, including a comprehensive self-assessment of your organization’s business needs, staff capabilities, management support, and financial resources. Use the following questions as a guideline to determine the answers.
Do we have the right human resources in place?
Do we have C-level buy-in?
Do we have the right technical resources?
Who will own enterprise SEO?
Can we invest in staff training?
Do we have realistic expectations?
Enterprise SEO Platform Capabilities
SEO software comes in many shapes and sizes, from rank-checking tools to keyword research toolsets to full-service platforms that manage keywords, links, competitive intelligence, international rankings, page optimization, and workflow rights and roles. Enterprise-level platforms may also provide keyword and site analytics that include predictive scoring systems to identify the potential opportunities to improve brand websites, link authority and keyword rankings. Several vendors, namely BloomReach and Altruik, are implementation -- rather than analytics -- applications. Altruik proxies websites to automate many SEO implementation tasks. BloomReach optimizes page content to drive incremental new traffic to websites by improving content relevancy to search visitors.
Virtually all enterprise-level SEO platforms available today offer these capabilities:
Keyword research and rankings
Link (also called backlink) research and analysis
Competitive intelligence
International search tracking
The platforms begin to differentiate by offering additional or expanded capabilities, sometimes requiring additional investment, that include but are not limited to:
Key performance indicator (KPI) and management dashboards
Workflow and task management
Universal search rankings
Social signal tracking
Web analytics integration
Scalability to manage thousands or millions of pages and keywords
Six Questions to Ask Potential SEO Platform Vendors
Ready to talk to SEO tools vendors? Here are six questions you should ask:
How is your search volume calculated?
Can this system track millions of searches, visits, site pages, etc?
Do you support international search?
How robust and flexible are your reporting options?
What other meta-information does your system collect that may be made available to me via API?
Is there a workflow built in that allows me to coordinate the work of my marketing, content, web development, social media and PR teams across the organization?
Remarketing has been around for quite a while as part of the Google AdWords suite of tools. Remarketing works by creating a “list” or “audience” within Google AdWords. The pages that are pertinent to that audience are tagged with special code that allows Google to place a cookie in the browser of anyone who visits that page.
It’s a great way for you to get your brand out there in front of your website visitors, even when they’re not thinking about shopping and buying from your site. There are tons of ways for you to segment your website to serve remarketing ads; you can even get as granular as per-product remarketing.
Think of the power of being able to show someone the exact used car they viewed on your website – on many sites they visit after they’ve left you, for up to 30 days. New sites, social media sites, email accounts, etc. All can remind your shopper of that great car they looked at. If they bought it, your brand and their choice can be confirmed in their mind, this could help alleviate buyer’s remorse.
Previously, we created lists based on sections or products within our site, there was some guesswork and some analytics involved in creating these marketing lists. Now we can useRemarketing with Google Analytics to create a marketing list for those that spend a specified amount of time on your site, or place items in the shopping cart.
Available to Analytics users who are administrators with at least one linked AdWords account, as of July 27th this feature was in beta and being rolled out by the end of the summer.
You can find the remarketing information by clicking on the “Admin” tab in the upper right corner of Analytics, and then find the tab that says “Remarketing Lists”:
With Remarketing with Analytics you can now create one tag, but serve different ads based on the specified parameters, be it time, shopping cart interaction, number of pages viewed, etc.
Google Analytics will help you create lists to use as audiences in your Google Remarketing campaigns, and send them to your AdWords account with the click of a button.
You can use the setup to create a marketing list for those that spend a specific amount of time on your site, or visit a specific section or complete a goal. You can have a remarketing campaign for shoppers who view pink sequin sneakers and add them to your shopping cart, but don’t buy them. You can also have a remarketing list for the “shoes” section of your website. The possibilities are endless.
True – one of the options is not “Spends X minutes on my site” – but you can pretty much createany kind of remarketing list by using a conversion goal.
Setting conversion goals is easy – and once they’re set, you can choose which configured goal after you choose the “All visitors who completed a conversion goal” radial button above.
Now we have a great way to target our audience, we need to be sure the ad copy stands up to the segmentation. This is not a “set it and forget it” proposition. You need to create and test your ad copy. You need to test ad sizes and if text ads work better than graphic ads.
There are a lot of choices on the display network. Try them all, see what works best. Because your analytics are hooked into your AdWords account, you’re going to see amazing data that will help you fine tune your campaigns.
Check out your placements every few weeks and ask Google to not show your ads on sites. Sometimes your ads will be shown on sites that you don’t like, or that aren’t the best match for your brand. You can tell Google to stop showing your ads.
By creating these marketing lists, and setting up graphics to entice users back to your website, you can gain advertising placements in places that you would never be able to afford through traditional display media. I’ve seen my clients’ ads on sites like FoxNews.com, AOL.com, CNN.com – placements small clients could never afford are now available for fractions of the cost.
The WordPress tips and hacks mentioned below apply to a self-hosted installation of WordPress. You may skip if your WordPress blog is hosted on WordPress.com and not WordPress.org.
